Wheedle is back on the market

  • Media
  • April 15, 2013
  • Sim Ahmed
Wheedle is back on the market

Start "Wheedling" says a bright green button in an email sent to me over the weekend. Its owner and namesake uses the verb to mean buying and selling online, but in the last six months it's taken on a new meaning in programming circles – software that fails spectacularly.

Wheedle, the online auction site which launched in October last year, came back online after a six months hiatus on the back of several security vulnerabilities on the site. Included amongst these were passwords sent in plain text and the ability to edit other people's auction prices.

At the time managing director and part-owner Carl Rees said he would shut down the site until these issues were fixed.

"Over the past months we have been busy rebuilding considerable areas considerable areas of our software and fixing the mistakes we made," says Rees in an email to Wheedle users on Sunday.

Rees says security experts have been hired to scrutinise the site and test its systems. I quickly signed up this morning, the original plain text passwords and price editing kerfuffles seem to be resolved.

Wheedle initially launched on the promise of fairer auction prices and no percentage success fees like the dominant player in the marker, Trade Me. It's a tough environment to be in, with Trade Me's scale securing it a virtual monopoly in online auctions. Since Wheedle's October launch, APN's Sella left the online auction game – opening up a spot for second place behind Trade Me.

No doubt Rees et al are hoping to change the connotation of the word 'Wheedling' into something more positive, such as a legitimate Trade Me competitor.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Little Giant appointed digital partner for TVNZ's Re: web expansion

  • Media
  • February 18, 2019
  • StopPress Team
Little Giant appointed digital partner for TVNZ's Re: web expansion

Little Giant, Linked by Isobar has been announced as the digital partner for the development of TVNZ's Re: News channel, which has had a Facebook presence since 2017. Re: News will be launched as a new website in March.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit