Union strikes a digital deal to bring Hyper Island to New Zealand

  • Digital
  • October 24, 2013
  • StopPress Team
Union strikes a digital deal to bring Hyper Island to New Zealand

Auckland-based digital agency Union, which rebranded from Federation Media earlier this year, has announced a partnership with world-leading digital marketing and innovation learning organisation Hyper Island that will see it bring its Open Master Class programme to New Zealand.

Many of the country's top digital minds have attended Hyper Island courses around the world and a closed session was held last year for Hyundai and its agency partners. But this is the first time an Open Master Class will be held in New Zealand (read about the impact the Swedish-founded organisation is having in 'The Future of Advertising'). 

“For almost 20 years Hyper Island have been educating individuals and organisations to better harness opportunities that exist in the digital channel, by helping them to get a new perspective on transformative technology," says Union's chief executive, Geoff Devereux. "Every day around the world through their facilities in Sweden, UK, Singapore and New York they deliver classes that build digital capability in teams and individuals. At Union we’re really excited to now bring this expertise to the New Zealand market through the intensive three day Open Master Class programme." 

The course will be run on 16– 18 April 2014 and places are limited. If you are interested in registering, you can do so on the Hyper Island website. Or if you're interested in preregistering and hearing more about the course you can do so here

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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