Apples with apples? A look at TVNZ and MediaWorks' on demand numbers

  • Media
  • April 23, 2013
  • Sim Ahmed
Apples with apples? A look at TVNZ and MediaWorks' on demand numbers

Last week we posted a story about TVNZ's On Demand service hitting the three million streams per month milestone in March. And, in the interests of fairness—and comparison—we asked for MediaWorks' figures as well. That's when the fun started. 

MediaWorks said it had a smaller, but still a very respectable 2,355,000 streams in the same period. But after we posted the story that number was called into question because radio and news clips were also included, whereas TVNZ's figures are based solely on its long-format streams. 

The March results for TVNZ and MediaWorks' on demand service don't show anything scandalous or earthshaking, but they do offer a glimpse at how the two free-to-air broadcasters are faring with their streaming services. 

A few things to note before looking at the numbers:

1. TVNZ and MediaWorks use different methods of measurement for their streams. TVNZ uses Nielsen Video Intelligence while MediaWorks uses Nielsen Site Census. 

2. MediaWorks' Rachel Lorimer says it's very transparent about its data and it is available on its sales portal, but it makes sure to distinguish between different types of streams. TVNZ would not provide its news clips numbers. And while TVNZ's Georgie Hills didn't want to comment on its competitors' numbers, eyebrows were raised when Mediaworks claimed it had clocked in 2.3 million streams. 

3. MediaWorks has short-form video content on its radio websites, TVNZ obviously doesn't. 

4. We've attempted to best present an apple vs. apple picture here, but with these differing methods of information collection what we've managed is more apple vs nashi pear. Both delicious in their own right, but not quite the same.

Week CommencingTVNZ (Streams)TVNZ (Unique Browsers)Mediaworks (TV3 + Four Streams)Mediaworks (TV3 + Four Unique Browsers)Mediaworks (TV + 3News shorts + radio TV Streams)Mediaworks (TV + 3News shorts + radio TV Unique Browsers)
4 March68948536810517923964699860600350549
11 March69798337671821530570151909103364539
18 March67766337150220042869950752856298654
25 March66001737736317861365853878698364518

In March (not counting the first three days), TVNZ had an average of 681,000 streams per week for its longform content, MediaWorks had less than a third of that with 193,000 streams. Not surprisingly then TVNZ had far more average unique weekly browsers to its streamed content (193,000) than MediaWorks (68,000).

The picture changes considerably when you take into account MediaWorks' much larger online video footprint from its radio stations. TV3, Four, 3 News clips and video from radio stations gave MediaWorks an average of 850,000 weekly streams in March, and 345,000 unique weekly browsers. As mentioned above we weren't provided with TVNZ's newsclip numbers for a more accurate comparison. 

Home and Away, 7 Days and The Blue Rose were MediaWorks' top on demand shows. But X Factor looks likely to bump them off the list. Home and Away (which has five episodes per week) was the highest viewed show on the broadcaster with 38,600 average weekly streams. TVNZ's top three shows for March were Shortland Street, My Kitchen Rules and The Big Bang Theory.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The case for collaboration: Garage Project talks partnerships from production to promotion

  • advertsing
  • September 20, 2019
  • Courtney Devereux
The case for collaboration: Garage Project talks partnerships from production to promotion

Collaborations provide more than just a new product, it provides an opportunity for two brands to leverage each other's audiences and learn new ways of promoting. We spoke with Pete Gillespie, co-founder of Garage Project as to why he thinks partnerships are key to keeping the energy alive when creating new campaigns.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit