Tui Beer Plumber campaign best in show for Yahoo

  • Interactive
  • March 12, 2014
  • Amanda Sachtleben
Tui Beer Plumber campaign best in show for Yahoo

Tui's campaign that started with a prank YouTube video last September and now has more than three million views on the brand's channel, has won the top prize in the local Yahoo! Digital Strategy Awards.

The video, which saw an unsuspecting Kiwi bloke's house plumbed with beer, was extended to a contest where entrants could win their own beer plumber tap.

The campaign was a collaborative agency effort involving Saatchi & Saatchi, Spark PHD, PHDiQ and Porter Novelli. PHDiQ used bespoke video and social plugins so viewers could quickly and easily share the clip.

“The viral component of the campaign was cleverly planned and executed with PHDiQ utilising data gained throughout the campaign to continue the momentum of the video," said Alisa Higgins, Yahoo! Digital Strategy Award judge and general manager of the Interactive Advertising Bureau.

“This well staged digital roll-out combined subtle branding with strong storytelling, gaining an impressive 1.5 million views within 24 hours and creating the foundations for on-going targeted niche marketing and significant mainstream media coverage,” Higgins said.

Yahoo! says the campaign had genuinely authentic content that resonated with the target demographic.

Last year FCB won the Grand Prix award for the Mini Driving Dogs campaign.


Client: DB Breweries

Client: William Papesch, Tui Beer Marketing Manager

Agency: PHDiQ

Mike Harland – Digital Director

Brendan Hewitt – Senior Digital Planner

Gareth Treacher – Digital Campaign Manager

Creative Agency: Saatchi & Saatchi NZ

Antonio Navas – Executive Creative Director

Corey Chalmers, Guy Roberts – Creative Directors / Creative Team

Paul Wilson – Business Director

Jono Bates – Account Director

Willie Lyons – Account Executive

Murray Streets, Ian Hulme – Planning Team

Anna Kennedy – Agency Producer

PR Agency: Porter Novelli

Joanna James, Natasha Gillooly – Account Directors

Aidan Cunningham – Account Manager 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

"Like a short film festival": Electric Kiwi's Andrew Cooper on taking creative in-house

"Like a short film festival": Electric Kiwi's Andrew Cooper on taking creative in-house

In the wake of Electric Kiwi reaching the 40,000 customers mark, we sit down with chief marketing officer, Andrew Cooper, to hear how the brand has evolved its marketing strategy by tightening up its target audience and tackling the creative in-house.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit