Telecom: Vodafone changes ads; Vodafone: We’re changing nothing

  • Advertising
  • August 13, 2013
  • StopPress Team
Telecom: Vodafone changes ads; Vodafone: We’re changing nothing

Telecom and Vodafone both announced today that Telecom has dropped court proceedings against Vodafone, after the latter’s SuperNet advertising ruffled some feathers.

Telecom claims that Vodafone’s SuperNet advertising was misleading, as it described Vodafone’s broadband as the “best” and “fastest” network. Unsurprisingly, Telecom wasn’t thrilled.

However Telecom says Vodafone has made changes that are “sufficient” to drop legal proceedings, and the case has instead been referred to the Commerce Commission.

These changes include removing the word ‘fastest’ from advertising and adding disclaimers about 4G availability.

“In proceedings due to be heard next week, we were seeking an interim injunction requiring Vodafone to change certain aspects of the campaign on the basis they breached the Fair Trading Act 1986, as in our view they were misleading and likely to deceive consumers,” says Telecom retail chief executive Chris Quin.

“Given the changes now made, we have achieved this immediate objective.”

However, Vodafone says Telecom’s statement about these changes is “insincere”. 

“To ensure all of our statements are crystal clear for customers, we added some extra explanations to a couple of ads, specifically around the availability of 4G and our ultra fast broadband.  We were not compelled to do this as a result of this court action,” says Vodafone consumer director Matt Williams.

“We have not changed our overall claim that the Vodafone SuperNet is the superior network for landline, mobile, TV and broadband. Telecom is no longer challenging this.”

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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