Snakk posts $3.7 million in annual revenue, up 83 percent

  • Mobile
  • June 4, 2013
  • StopPress Team
Snakk posts $3.7 million in annual revenue, up 83 percent

Kiwi mobile advertising company Snakk Media has released its first annual revenue figures since listing on the New Zealand Alternative Exchange (NZAX) earlier this year, raking in $3,654,346 between March 2012 and March 2013 – an 83 percent growth year-on-year.

Snakk chief executive Mark Ryan, who served as the company's executive director throughout last year's financial year, says the listing on the NZAX will allow Snakk to further expand operations.

"Last year the business grew and matured quickly, both from an operational and revenue-generation perspective," says Ryan.

"We capped off the end of the year with a strong debut on the New Zealand Stock Exchange and since listing we have welcomed more than 700 new shareholders into the Snakk family.

"With the funds raised from the SPP, we are now in an excellent position to look at opportunities and potential acquisitions that will allow us to scale the business beyond the start-up phase and grab a larger share of the exploding mobile advertising market."

Snakk founder Derek Handley told StopPress earlier this year that the capital raised from the listing will go towards hiring more people to Snakk's 16-strong team, the majority of which will be sales related.

In May, Snakk launched its first sales office in New Zealand to better sell its software into the country.

A spokesperson for Snakk says the company's profits (or losses) and operating expense numbers will be released before 20 June.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit