Shopping mall puts analogue spin on Pinterest marketing

  • Marketing
  • October 30, 2013
  • StopPress Team
Shopping mall puts analogue spin on Pinterest marketing

Pinterest is a winning channel for brands to show off their products in splendid technicolour. Now a Kiwi shopping mall is marketing itself with has a very analogue take on the social media channel.

The Base, New Zealand's largest shopping mall complex, will bring social media into the real world with a real life-sized Pinterest experience.

The real life Pinterest will be available on 15 and 16 November and shoppers will be invited to pin down their summer Christmas wishlist and make their own pinboard inside the shopping complex. Every Pinterest board created will give shoppers the chance to take home what they have pinned.

“We are excited to launch My Real Life Pinterest for the first time in New Zealand, right here at The Base and engage with our public in a way that hasn’t been done before,” says Angela Young, marketing manager at The Base.

Pinterest is one of the fastest growing social networks online and The Base's "My Real Life Pinterest" will be the first interactive event of its kind in New Zealand.

This one-off event is open to all shoppers and fashion enthusiasts around the country, with the challenge to pin down their summer holiday’s wishlist in just 5 minutes.

‘My Real Life Pinterest’ will be a hybrid of real time and online social media interaction, including instant photo sharing of the Pinterest boards created by the public.

More information on New Zealand’s first real life Pinterest created at The Base, will be available soon on, and

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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