Samsung's T-Rex smashes the internet

  • Advertising
  • July 3, 2013
  • StopPress Team
Samsung's T-Rex smashes the internet

Samsung's latest range of hand and voice-activated Smart TVs were launched in New Zealand last month with a global campaign called ‘King of the TV City’which features a heroic TV watcher placating an angry T-Rex with a mere pinch of his fingersAnd Auckland agency Republik has come up with a clever way to leverage these international assets on local digital platforms. 

With the help of The New Zealand Herald and Method Studios, Republik brought the T-Rex from the ad to life using a combination of 3D, flash animation, and unique coding that can attach itself to the hosting website. And director Paul MacNamara says "it's definitely a first in New Zealand and as far as we know, the world". 

  • Send Samsung's T-Rex on an online rampage here

This created a fully interactive T-Rex that can be manoeuvered out of the banner, follow a hand cursor to any point on the screen, and wreak online havoc by destroying the content of the hosting page with stomps, tail whacks, jumps and bites (this clip from Family Guys shows why the T-Rex was such an angry, vicious killer). Extra points for having the T-Rex smash a story about Jurassic Park 4 in the case study video. 

Samsung's media is managed by Starcom.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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