PlayStation 4 promo lures the punters

  • Video
  • February 28, 2013
  • StopPress Team
PlayStation 4 promo lures the punters

It's been a while between drinks for Sony PlayStation, with the PlayStation 3 launched in 2006. But given the first three generations of the machine sold more than 300 million units, there was plenty of interest in the announcement about no. 4, which some have said is a 'tablet-inspired console' that hopes to face up to the host of new screens it's now competing against. And the hype film showing how to 'push the boundaries of play' was no.1 on AdAge's viral video chart, clocking up more than 18 million views.

As the AdAge story says: "The funny thing about the unveiling is that the console itself wasn't unveiled, nor was the price or release date, though we're assuming this will be during the holiday season of 2013." 

Check out the list of features announced so far here

Other clips that made the list were 'How it Feels through Google Glass', Mini's car backflip, Harlem Shakes from Red Bull, Sea World Antonio and Pepsi, Qualcomm's the best bus stop ever, Chevrolet's 'Find a new road' and Rovio's promo of Angry Birds Star Wars.

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Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

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