PlayStation 4 promo lures the punters

  • Video
  • February 28, 2013
  • StopPress Team
PlayStation 4 promo lures the punters

It's been a while between drinks for Sony PlayStation, with the PlayStation 3 launched in 2006. But given the first three generations of the machine sold more than 300 million units, there was plenty of interest in the announcement about no. 4, which some have said is a 'tablet-inspired console' that hopes to face up to the host of new screens it's now competing against. And the hype film showing how to 'push the boundaries of play' was no.1 on AdAge's viral video chart, clocking up more than 18 million views.

As the AdAge story says: "The funny thing about the unveiling is that the console itself wasn't unveiled, nor was the price or release date, though we're assuming this will be during the holiday season of 2013." 

Check out the list of features announced so far here

Other clips that made the list were 'How it Feels through Google Glass', Mini's car backflip, Harlem Shakes from Red Bull, Sea World Antonio and Pepsi, Qualcomm's the best bus stop ever, Chevrolet's 'Find a new road' and Rovio's promo of Angry Birds Star Wars.

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The case for collaboration: Garage Project talks partnerships from production to promotion

  • advertsing
  • September 20, 2019
  • Courtney Devereux
The case for collaboration: Garage Project talks partnerships from production to promotion

Collaborations provide more than just a new product, it provides an opportunity for two brands to leverage each other's audiences and learn new ways of promoting. We spoke with Pete Gillespie, co-founder of Garage Project as to why he thinks partnerships are key to keeping the energy alive when creating new campaigns.

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