Over a third of of 'net-addicted Kiwis could own a tablet this year: Ericsson

  • Mobile
  • September 12, 2013
  • StopPress Team
Over a third of of 'net-addicted Kiwis could own a tablet this year: Ericsson

Ericsson New Zealand predicts more than one in three New Zealanders who use the internet daily may have a tablet device by the end of the year.

The prediction comes after ConsumerLab analysis showed tablet penetration among an online panel of 500 New Zealander residents aged 16-60 who are online each day.

The analysis showed tablet penetration among that group has grown to almost 20 percent, up from seven percent last year. Smartphone penetration among the panel had grown to almost 60 percent, nearly double what it was in 2012.

“We have seen massive growth in tablet ownership in New Zealand; based on consumer expressed interest, there is a good potential that by the end of the year, over one in three New Zealanders daily internet users will own a tablet,” said Warren Chaisatien, Ericsson's strategic marketing manager.

Smartphone takeup might reach 63 percent if consumer expressed interest is anything to go by, the company says.

The panel's top uses for tablets were internet browsing at 66 percent, emailing at 58 percent and games at 53 percent. For smartphones, they were voice and SMS, internet browsing, using mobile apps, instant messaging and watching videos.

”When asked about time of tablet use, most New Zealanders use their tablet at home in the evening, followed by while watching TV and in bed before sleeping," says Chiastien. "Holiday usage is next on the list. Tablets are also commonly used as a time-killer as more than 36 percent use their tablets while waiting for something."

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

MKTG announces Kimberly Kastelan as general manager

  • Advertising
  • February 15, 2019
  • StopPress Team
MKTG announces Kimberly Kastelan as general manager
Fleur Skinner, Kimberly Kastelan

Kimberly Kastelan is the new general manager MKTG in New Zealand, a promotion from her previous role as the agency's group account director. The appointment follows Fleur Skinner’s resignation.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit