Orcon wants online dashboard to serve up awesomeness

  • Online
  • November 21, 2013
  • Amanda Sachtleben
Orcon wants online dashboard to serve up awesomeness

Orcon is bidding for awesome with a new dashboard that stitches together what it thinks are the internet's most fun, frivolous and factual things.

The Awesome dashboard was the winning idea out of several from Auckland digital and social agency Us and Co, which created the responsive site, says Orcon head of brand and communications Quentin Reade.

"We talked to US and Co and said we want to do something cool for our customers. It was a really open brief. This really appealed becuase a lot of it is automated. A lot of it is just APIs (application programming interfaces) scraping the web."

The dashboard brings together popular YouTube videos, Last.fm tracks, trending Twitter topics, music, Stuff.co.nz's top stories, most bid on Trade Me auctions, gifs, Vine videos, Instagram posts and fast-growing Kiwi Facebook pages.

Members of Orcon's marketing team have been charged with picking out what's cool, Reade says. "We think of ourselves as the most forward thinking internet company in New Zealand so what would people expect from us? They'd expect to find the latest stuff and the coolest stuff."

When content is shared using a variety of social media channels, Awesome is named as the source. Orcon hopes people will reference the source once they receive shared content.

There's some moderation, but what's on Awesome reflects that range of content across the internet, says Reade, so it's viewer beware. “Ultimately, we just wanted to build something cool that keeps Kiwis up to speed on a range of trends from news stories, to the best GTA 5 Police chases and the world’s best beards and moustaches – perfect for Movember inspiration,” says Reade.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Gray Matters: going carbon neutral, sports and sponsorships, paywalls and agency collaborations

  • Voices
  • February 22, 2019
  • Graham Medcalf
Gray Matters: going carbon neutral, sports and sponsorships, paywalls and agency collaborations

Graham Medcalf takes a look at the week that was, covering The Warehouse's carbon neutral claims, Westpac's stadium sponsorship coming to an end, NZ Herald's paywall plans, MediaWorks' cyber investigation, agencies working together, marketer's priorities, and the accuracy of viewership numbers.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit