Google's answer to Spotify features a music library with content from major labels such as Universal and Sony, a recommendation engine similar to Pandora's, and unlimited skips. Users can also buy songs from a catalogue of over 18 million tracks and sync existing libraries to the cloud.
Currently the service is priced at $10.99 per month (if you sign up by the end of August) and there's a 30-day free trial.
A quick look through the Play app store on a New Zealand Android device shows the Google Play app and the All Access pass in the editor's pick area. It's also available to use through a web app for desktop.
Google is pushing its social media integration through connectors to Google+, which allows tracks to be shared with friends online.