The music chart by data: Spotify and HP launch Emerge

  • Online
  • March 11, 2014
  • StopPress Team
The music chart by data: Spotify and HP launch Emerge

As traditional billboard charts race to catch with up the different ways music is consumed and sold, Spotify is making the most of its instantly presentable data with a new website that displays the competition between rising artists.

Emerge is a contest between ten Kiwi and Australian artists each month, with the performers dropping in and out according to listening data gathered by the music service.

Spotify determines the growth in shares and reach, then listeners give artists points by hearing one of their tracks, giving it a star rating or sharing it on social media.

At the time of writing, New Zealand pop artist Tom Lark was fifth and hip hop group Smashproof was tenth. Each artist also has a bio page and list of tracks. Each week for eight weeks they're pared back until a winner is left.

“Spotify aims to deliver unique music solutions for advertisers and the ability for us to harness data in this way with Emerge is something that brands and the music industry can get excited about," says Spotify sales director David Raitt.

The winning artist will record a Spotify Session and win HP technology worth $5360 and a Spotify promotional package for a future release.

The campaign will be supported by paid media, PR and social. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Radio Connection

The Radio Connection

What does voice technology, smart speakers, 5G and the connected car mean for audio and radio?

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit