Monopoly Auckland Edition gets hashjacked, Auckland-centric hilarity ensues

  • PopPress
  • April 23, 2013
  • Sim Ahmed
Monopoly Auckland Edition gets hashjacked, Auckland-centric hilarity ensues

Monopoly – the game that destroyed a thousand families – is launching a new set based on Auckland. In a fine piece of democratic consultation, the city planners for Monopoly Auckland Edition asked the public for idea suggestions through Facebook and email. As with all things internet, if it can be #hashtag mocked, it will be – as was the case yesterday and today with the #AucklandMonopolyCards hashtag.

The trending topic has provided hours of fun for those of us pretending to be working at the office, utilising jokes most Aucklanders would get.

Although some might say the crowdsourcing campaign backfired (although as far as we can tell it was never officially on Twitter), but I'm willing to bet the marketing folks at Parker Brothers are cherishing all this free publicity.

Here are 11 of our favourite #AucklandMonopolyCards hashtags, feel free to add your own in the comments:

Cheeky journalist is cheeky:

The obligatory Kim Dotcom reference:

Technically this one is for Rotorua, but we won't let facts ruin a good joke:

This one's a bit meta:

Poor little Wellington, it wants to play too:

And the overall grand champion tweet is this beauty:

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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