Lorde, twerking and minecrastination: What Kiwis searched for on Google this year

  • Online
  • December 19, 2013
  • StopPress Team
Lorde, twerking and minecrastination: What Kiwis searched for on Google this year

America's Cup support ultimately proved futile, but the sporting event rated among Kiwis top Google searches of 2013 alongside the royal baby, pop darling Lorde and fallen stars Cory Monteith and Paul Walker.

Google's annual Zeitgeist barometer lists what Kiwis most wanted to find out about during the year.

"Kiwis showed a strong interest in health and wellness in 2013, searching for 'what is gluten?', 'what is diabetes?', and 'what is depression?'," spokesperson Annie Baxter said in a company blog.

"Arts and crafts had another strong year, with 'how to draw', 'how to crochet', and 'how to knit' all heavily searched.

Events that captured our attention were the Boston Marathon bombing, Typhoon Haiyan in the Philippines, the appointment of Pope Francis and the birth of the royal baby, Prince George.

"Closer to home it was Wellington earthquake and Auckland earthquake capturing our attention," Baxter said. The top 10 globally trending searches were Nelson Mandela, Paul Walker, the iPhone 5S, Cory Monteith, the Harlem Shake, Boston Marathon, the royal baby, Samsung Galaxy S4, Playstation 4 and North Korea.

Google's Trends Globe has an interactive map of the top searches by city and month in 2013.

And here's the Zeitgeist in video form. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

MKTG announces Kimberly Kastelan as general manager

  • Advertising
  • February 15, 2019
  • StopPress Team
MKTG announces Kimberly Kastelan as general manager
Fleur Skinner, Kimberly Kastelan

Kimberly Kastelan is the new general manager MKTG in New Zealand, a promotion from her previous role as the agency's group account director. The appointment follows Fleur Skinner’s resignation.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit