Jucy is rewarding hopeless romantics with a new competition that offers a week of glamping, the sophisticate's version of what traditionalists used to know as camping.
Social media users have from now until Valentine's Day to impress Jucy with their heart warming and harebrained public displays of affection. One person in New Zealand, Australia or the US will win a couple's road trip in a 'glampavan' for seven days, complete with candles, a picnic dinner, a solar shower, bathrobes and slippers.
According to the competition website, which sets the mood with a classical guitar rendition of Caravan of Love, entrants must tag their content — words, photos or videos — with #JUCYwin and share it using their Facebook, Twitter, Instagram or YouTube account.
Jucy's general manager of sales and marketing Katrina van Dijk says the company has an active fan base across these channels and wants to give them a chance to show off their quirky and original ideas. The promotion is more about digital engagement by Jucy followers than boosting the company name, she says.
"We know people are already starting to think of some fantastic quirky ideas to say ‘I love you’," says van Dijk. "All we’re doing is providing them with an opportunity to record and share those ideas with us through social media."
Entrants can also get extra points and spot prizes for tagging their content in Jucy's social channels.