Igloo focuses on flexibility in latest campaign

  • Advertising
  • August 15, 2013
  • StopPress Team
Igloo focuses on flexibility in latest campaign

Sky and TVNZ's joint pay-TV venture Igloo was announced in late 2011. Its first ads were created by Sugar & Partners and now Brandspank, which has taken over as Igloo's agency for all marketing communications, has launched a new mockumentary-style TVC campaign that aims to emphasise the flexibility and control the product and its services offer.

"Research with a very satisfied customer base showed what really appeals to people about Igloo: it's flexible. So our prime objective for the campaign was to make it crystal clear that the premium content options offered by Igloo are at your beck and call. Whether you just want digital free to air or the extra content as well, Igloo will obediently do as it's told," says Kurt Bradley, Brandspank's creative director.

It may be a 'very satisfied customer base', but it's seems likely that it's a pretty small customer base. When we chatted with Sky's head of corporate communications Kirsty Way recently, she wouldn't comment on Igloo's numbers. But TVNZ has said it could take up to six years to break even

The Igloo identity was originally created by Interbrand Sydney (which also did the recent rebranding of Sky). More Igloo TVCs featuring the colourful thimbles are rolling out over the next few months. 


Client: Briar Rowe, Marketing Manager / David Joyce, General Manager

Agency: Brandspank

Account Director: Ralph Walker

Creative Directors: Kurt Bradley, Steve Thomson

Copywriters: Kurt Bradley, Bob Kerrigan

Director: Chris Graham

Producer: Neil Stitchbury

Post Production / Animation: Brandspank

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

TVNZ-NZ Marketing Awards 2018 best FMCG: New Zealand King Salmon

TVNZ-NZ Marketing Awards 2018 best FMCG: New Zealand King Salmon

As a Marlborough product going up against international competition, New Zealand King Salmon marked its territory. We take a look at 2018's best FMCG.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit