SpaceStation + IAG's Need2Know campaign wins first Yahoo Digital Strategy Award of 2013

  • Awards
  • August 1, 2013
  • StopPress Team
SpaceStation + IAG's Need2Know campaign wins first Yahoo Digital Strategy Award of 2013

Apart from shaking up the lives of thousands, the 2010 and 2011 Canterbury earthquakes also saw a shift in how insurance companies do their business. Auckland-based digital agency SpaceStation's online media work for IAG's 'Need2Know' online information campaign has won it the first Yahoo Digital Strategy Award of this year.

Insurance giant IAG owns State, NZI and AMI – and is also an underwriter for ASB Bank, BNZ and The Co-operative Bank. Its Need2Know website provides educational information about recent changes to insurance rules and a calculator to figure out the likely cost of rebuilding a home following a major disaster.

The site also includes videos including TVCs and longer education pieces. SpaceStation, an OMG agency, handled the media, which included placements in Yahoo, and Trade Me. According to a Yahoo statement, DraftFCB was on point for creative although Colenso BBDO recently scooped all of the business away from DDB. StopPress has contacted IAG and SpaceStation for clarification on this point.

Judges said SpaceStation took a difficult information-laden brief and delivered a customer-focused campaign. At the same time the campaign delivered traffic to IAG websites and 43,000 people used the Need2Know calculator itself.

“In a digital world full of lolcats and youtube videos of people doing stupid stuff, it’s hard to get audiences engaged in more serious, complex subject matter,” says Idealog editor and DAS judge, Hazel Phillips.

Young & Shand's 'Ultimate After Party' campaign for Hallensteins, and Mediacom's BNZ YouMoney came in as runners ups.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit