Humans hoped to go whacko for #SMACKLs

  • Social media
  • June 5, 2014
  • StopPress Team
Humans hoped to go whacko for #SMACKLs

For better or for worse, the world has gone social and as the number of normal humans using social platforms increases, brands have invited themselves to their party. Social Media Club Auckland's growth shows there's plenty of interest in the scene from a commercial point of view and now it's calling for nominations for the inaugural #SMCAKL Awards, with categories including Meteoric Rise on Social Media, Most Epic Tweet, Social Media Whoopsie, Best Display of Social Conscience and Best use of Social Media By a Brand or Company. 

The event will be held at Auckland’s Britomart Country Club on June 18 and will see social media favourites and "faux-pars" [ironic sic] inducted into the #SMCAKL hall of fame.

Entries close June 10 so mash your finger here and nominate the person or company you feel best represented the category in the past year and provide a short description or why and the supporting links, tweets or posts. 

Entries close June 10 and the panel of judges will decide the winners. All finalists will be advised June 12 and will be invited to attend the awards.

In keeping with the democratic sentiment of social media, Pandora will be supplying the music for the event and attendees can tweet @pandoranz with a suggestion and the hashtag #smcaklmix to play DJ and add your favourite songs to the #SMCAKLmixtape. There will be special spot prizes for the best suggestions so get your musical thinking caps on.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit