Holiday rentals site moves with mobile

  • Mobile
  • April 8, 2014
  • Amanda Sachtleben
Holiday rentals site moves with mobile

Trade Me's Holiday Houses has had a shakeup to reflect an increasing population of mobile visitors.

The site is a Kiwi original, set up in 2000 before Trade Me was founded. It got a makeover when it came under Trade Me's roof in 2009, but the company says this is the most extensive overhaul since then and it has now gone responsive.

Growing traffic to the site from users of tablets and smartphones was a key driver of the change, says general manager Andrew McKaskell.

In the first two months of this year, visits from tablets were up 75 percent on the same time a year ago, while smartphone visits had more than doubled in the same time.

“Travel bookings and a mobile device go hand-in-hand as as people search, book and pay for stays on the go," says McKaskell. "Users’ expectations are changing and we’d be fools not to put a lot of effort into making our site mobile-friendly."

Of the 1.2 million visits the site received in the year's first two months, visits from mobile devices made up 35 percent, compared with 20 percent a year ago.

In-house developers changed the way images are viewed on the site and freshened the interface, making the site more image rich and improving its performance on mobile.

The new design was developed by Auckland designer Bettina Way of The Way To Be.

“After the overhaul we’re looking forward to the feedback from Holiday Houses browsers on the user experience front,” McKaskell says. “In terms of payments, we’re working to make these as seamless as possible."

Apple devices accounted for 76 percent of mobile activity with Samsung devices at 17 percent. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit