As part of its "Lounge of the Future" concept for Milan Design Week, Heineken recently debuted Ignite, a new, more interactive twist on the simple beer bottle that uses LEDs and wireless sensors to light up when bottles are clinked together, to flicker when taking a swig, or even to be remotely controlled.
When put down, the bottles take a time out, not unlike a screensaver or 'sleep' mode on a computer. Just 200 prototypes were made, in response to a brief based on the idea that at the 'cheers' moment, something magical should happen.
Little Giant, Linked by Isobar has been announced as the digital partner for the development of TVNZ's Re: News channel, which has had a Facebook presence since 2017. Re: News will be launched as a new website in March.