DraftFCB's Driving Dogs wins IABNZ Online Creative Award for February

  • Digital
  • February 21, 2013
  • StopPress Team
DraftFCB's Driving Dogs wins IABNZ Online Creative Award for February

DraftFCB is top of the dog show, with its Driving Dogs campaign for Mini and the SPCA taking home the Interactive Advertising Bureau's Online Creative Award for February.

Judge Lee Parkinson, managing director at Digital Ikon, says the Driving Dogs campaign is the stuff advertising legends are made of.

"A venture of this magnitude was always going to get picked up by networks globally as long as it was propagated on the net - this campaign really was viral because when the Driving Dogs sneezed, everybody caught the cold," he says.

We don't think Prince Nikolai Stroganoff III will be at all pleased with IAB's decision. with Sugar & Partner's cold-blooded kitty campaign coming in as a close runner up.

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Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

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