DINZ site gets new look, puts members in the spotlight

  • Didge
  • May 7, 2014
  • Amanda Sachtleben
DINZ site gets new look, puts members in the spotlight

The Designers Institute has a fresh website, which puts the spotlight on organisation members. The simplified homepage, with '760 Designers' in large type, links to a member directory, while a pared back menu has information about the institute, its events, sponsors, awards and business resources.

The new site reflects changes in the way the design community seeks and finds information, says CEO Cathy Veninga.

"We didn't need to have such a content rich site anymore. We had news and features and it was hard to provide content for that, particularly when everyone is so all over the internet and get information from everywhere.

"We've tried to understand our market and focus on who we represent."

The new site also showcases on the Best Design Awards Purple Pin winners, awarded for work that raises the standard of Kiwi design.

Les Mills SmartBar
Karma Cola
AUT Sir Paul Reeves Building
Les Mills SmartStep
F&P Simplus

Sons & Co, the creator of the new site, also developed a new site for the Best Design Awards in 2010, when it won a Purple Pin for interactive design for remaking the website for the Christchurch Art Gallery.

"They have a strong, contemporary aesthetic which will ensure the [Designers Institute] site is globally recognised," Veninga says.

The company will refresh the Best Design Awards site in the lead up to this year's call for entries. The Designers Institute site will also continue to evolve, says Veninga. 

This article was originally published on the Idealog website.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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