Kapja's Biz Brand Cam app lets punters share the love, opens up experiential opportunities

  • Social media
  • May 28, 2015
  • Holly Bagge
Kapja's Biz Brand Cam app lets punters share the love, opens up experiential opportunities

We live in visual times. We also live in an age of showoffery, where the experiences we now seem to crave over material goods are enhanced through sharing (and social validation). Brands and agencies have figured out a few clever ways of getting in on the rise of user-generated content, whether it's Instagram printers at events or social media-enabled photobooths, but Hamilton-based app developer Kapja has launched a new app called Biz Brand Cam, which it says is the first fully customisable app of its type available to download directly from the Apple App Store.

Kapja spokesperson Ro Edge says the only options on the New Zealand market for brands hoping to amplify their experiential efforts are currently Smile Dealers and Interlike and as a brand or agency you have to hire contractors to offer those engagement tools. But with this she says you can take full brand ownership of the user experience.

"With this cam you can choose whether you take photos or animated gifs, there’s also entry forms and the opportunity to put fan gates on there." 

There is also the option to include a database collection tool, as well as a link to the user’s own database URL. It also provides analytics so its customers can quantify the ROI for each event. And branded photos can also be printed with the appropriate technology. 

“It’s free to download but to unlock the functionality you can get a one month activation for $199, three months is $499 and one year is $1249 but you can share that between five iPads.”

She says development started in September last year and it worked with MediaWorks for our launch partners. We had a basic framework but we tailored it to suit their brand needs and then made it as generic as possible. They started trialling it in October last year and with all of their radio brands and experimental marketing activites over summer [Rhythm & Vines, the NRL Nines, The Winery Tour, and the X Factor Boot Camps]…The Biz Brand Cam app captured branded photos and videos of those attending and these were shared to social media creating real time engagement and brand conversations … and when it was fine tuned we launched it on the app store.”

At the 2014 Cannes Lions there were over 3,000 entries into the activation category alone. And, anecdotally, at least, brands in the New Zealand market are spending more of their budget on real-life experiences that can then be amplified with digital and social tools. 

She says MediaWorks is the only brand so far that has taken advantage of the app, but NZME has just put in a request.

“The great thing about MediaWorks and NZME is it’s a great tool for their advertisers too. MediaWorks is selling it as an extra its advertisers can use. So when you buy a promotional campaign, the brand cam is included as part of those extras.”

She says the app will be continually updated and she's been contacted by a lot of companies overseas. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Is consolidation the way of the future?

  • Advertising
  • January 18, 2019
  • Caitlin Salter
Is consolidation the way of the future?

The tail end of 2018 brought with it some major announcements between media companies and the booming out-of-home market. Nearly two months since NZME and Go Media enacted their partnership and MediaWorks and QMS Media announced their proposed merger, we have a chat with media agencies to see whether the latest developments are a sign of things to come.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit