Sim Ahmed captured all the goodness of Air New Zealand's social media breakfast last week with a great liveblog. But if you hate words, then you'll be overjoyed to learn that the airline has put together a video highlights reel for all the aspiring gurus who missed out. http://www.youtube.com/watch?v=3dZ1lOsYS5o
Hey, Big Spender: Navigating the wild world of marketing technology
Fun fact: The average CMO spends more on technology than many CIOs. Has the job of the marketer suddenly become complicated? And how do you know you're making the right decisions when it comes to all that tech?