Close
Close
 

Got a story? Email editor@stoppress.co.nz

Design-thinking logo

Effective daydreaming: Brian Slade on why objectivity drives creativity

Effective daydreaming: Brian Slade on why objectivity drives creativity

  • Design Thinking
  • June 27, 2016
  • Brian Slade
Effective daydreaming: Brian Slade on why objectivity drives creativity
(Image credit: Eddie Monotone)

Listening objectively without judgment and arbitrary tinkering creates a perspective that breeds fertile creativity, writes Brian Slade.

Read more

What the type? Insight Creative's Brian Slade on the importance of typeface

  • Design Thinking
  • November 11, 2015
  • Brian Slade
What the type? Insight Creative's Brian Slade on the importance of typeface

It’s readily accepted that content is king. However when it comes to the question of what typeface that content should be in, the debate between client and designer can often be surprisingly subjective, writes Brian Slade.

Read more

Brian Slade on why designers should discard the cookie cutter

  • Design Thinking
  • October 20, 2015
  • Brian Slade
Brian Slade on why designers should discard the cookie cutter

What might at first seem like a familiar creative challenge often requires a different solution to the one used before, writes Brian Slade. And that is certainly the case for city identities.

Read more

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

topics
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Insight Creative's Brian Slade on the importance of a line of sight in design

  • Design Thinking
  • October 13, 2015
  • Brian Slade
Insight Creative's Brian Slade on the importance of a line of sight in design

When you’re talking to customers, community groups, suppliers and shareholders the length and breadth of the country, and an internal audience the size of a small town, the best advice your design company can give you is create a line of sight into your visual identity, writes Brian Slade.

Read more

Sea change: the evolution of the Ports of Auckland branding

  • Design Thinking
  • May 12, 2015
  • Brian Slade
Sea change: the evolution of the Ports of Auckland branding

Brand identities need to evolve to keep up with changing organisations, audiences and markets, writes Brian Slade. And Ports of Auckland did exactly that.

Read more
voices
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit