From mobile to desktop: Getty expands its Stream app

  • Content Room, brought to you by Getty Images
  • November 19, 2014
  • StopPress Team
From mobile to desktop: Getty expands its Stream app

Visual communications company Getty Images has release a desktop version of its Stream app, which, according to a release, makes it easier for consumers to "to access, curate and share" its vast range of imagery.

The free app, which follows on from Getty's recent launch of Stream for iPhones and iPads, offers continuously updated, curated streams of the latest local and international news, sport and entertainment imagery. And in this sense, it provides creative and media professionals with easier access to content that's relevant to them on a specific day.

“Our new, free Stream app delivers Getty Images’ stunning news, sport and entertainment photography straight to your iPhone and iPad, giving you a front row seat to the latest events around the globe,” said Getty Images chief technology officer Steve Heck in a release after the initial launch of stream. “Imagery is the world’s most spoken language. People love our award-winning pictures and Stream makes it easier than ever to view – and share – the world through the lens of Getty Images photographers.”

The app also includes an embed feature that allows users to easily—and legally—share content via their desktop devices for non-commercial use on blogs and social media.

This embed feature was first unveiled earlier this year, and since its launch it has already resulted in over a billion impressions on various publications throughout the world.      

In addition to this, users can also restyle their desktop displays with a wallpaper feature that allows them to choose their favourite images as a desktop background. 

And in the event that user want to display imagery during a presentation, then the app also facilitates this through a feature that enables slideshows of any stream on Mac or Apple devices, using Apple AirPlay (including Apple TV).

While it may seem counterintuitive for Getty to shift from mobile to desktop, it's worth remembering that many decision-makers working in the media industry continue to fulfill their daily work responsibilities from behind a desktop screen. And the company will hope that the expansion of the app results in more people purchasing its visual content when they're at the office.      

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Comms Council announces The Pressie Awards

  • Awards
  • August 23, 2019
  • StopPress Team
Comms Council announces The Pressie Awards

The Commercial Communications Council has announced The Pressie Awards are back for a second year, after launching in 2018 as the PRESCom Awards.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit