In October last year, Getty Images entered into a partnership with BBC worldwide, which gave the stock image provider exclusive global distribution rights of the BBC Motion Gallery.
“There are now 100,000+ digitized clips, plus the files of the BBC Broadcast Archive, available for licensing on Getty Images, allowing you to explore over a million hours of industry-defining footage, ” says a Getty Images spokesperson.
And now, in an effort to illustrate what this means from a New Zealand perspective, Getty has a compiled a showreel of Kiwi footage that provides a glimpse into at nation’s cultural and historical inheritance.
“This new showreel by Getty Images showcases their exclusive partnership with BBC Motion Gallery, giving you access to extensive video footage of New Zealand's nature, historic moments, sports and more,” says the spokesperson.
In recent months, Getty has released a series of insights on the proliferation of native advertising and on how content must be relevant for it to appeal to the target market.
And given that Getty clients based in New Zealand now have access to even more Kiwi-centric content, the stock image provider is facilitating a means by which they can achieve this relevancy.