There’s some often cited research that says we’re 22 times more likely to recall a story than we are a fact. But when you’re dealing in branded content, perhaps a more useful way to consider this information is that we’re 22 times more likely to recall a fact when it’s wrapped in a story. In this episode, we’re looking at how to put your audience at the centre of your story and letting them experience your brand for themselves.
Influencers have always been a tool within traditional advertising, now the rise of social platforms has seen the popularity of them significantly increase in the content marketing toolbox, and with good reason. With purchase now only a click away, the right endorsement from the right person can change a brand’s fortunes overnight. In this episode, we’re looking at the changing world of influencers.
Content marketing is the tool with which modern brands are made. It brings the brand promise to life through authentic storytelling designed to align your business with your customers’ view of the world.
In the first of this four-part series, StopPress speaks to Augusto – which has led the curve in content strategy and creation for more than 10 years – about some of the rising trends in content marketing. First up, the rise of How-to’s.