Browsing: TVNZ-NZ Marketing Awards 2018
Never one to miss a trick, Air New Zealand dove into the action of the country’s first British and Irish Lions tour in 12 years with Project Blackout in 2017. We take a look at 2018’s best Travel/Leisure.
As a Marlborough product going up against international competition, New Zealand King Salmon marked its territory. We take a look at 2018’s best FMCG.
The Movember Foundation gave New Zealand’s youth the power to grow a mo in the hopes of reducing youth suicide. We take a look at 2018’s best not-for profit.
It’s difficult for a company to stand out in a crowded marketplace, and not let itself deteriorate among the pressure of its competitors. While Genesis was beginning to age, it decided to breathe new life and purpose into its brand with incredible results.
After the global PR disaster of the failed Samsung Note 7, Samsung Electronics NZ’s marketing team wanted to make sure it could communicate directly with customers, and not rely on third-party retailers. We take a look at this year’s best technology.
After three decades of consistent sales and bargains, The Warehouse took the plunge and introduced a new low-price strategy in an effort to stabilise the business model and win back the trust of once-loyal customers. We take a look at this year’s best retail.
Getting folks to spend money on icy peaks and ski fields in summer is no easy task. But, NZSki managed to beat the odds and rise to new heights. We take a look at this year’s best in-house branding.
It’s no easy feat to cut through the noise in the cosmetics aisle at the grocery store, but spotting a hole in the market, Earthwise Group managed to do just that. We take a look at this year’s best emerging brand/business.
The engineering industry is a highly competitive one and great talent in the industry is invaluable. So how does a company compete to attract and retain gifted staff? Harrison Grierson had the answer.
Whittaker’s raised the stakes with the Destinations product launch, featuring its now-familiar ambassador Nigella Lawson calling on multiple famous friends. We take a look at this year’s best marketing communication strategy.
New Zealanders have loved potatoes for generations, but introducing a new branded version was going to take some serious planning. Last year, T&G took on the challenge, launching Lotatoes. We take a look at this year’s best marketing on a shoestring budget winner.
BP and Surf Life Saving New Zealand have a valuable partnership that spans decades. To celebrate the partnership’s 50th anniversary, they invited folks to spread the love to SLSNZ by filling up their cars at BP. We take a look at this year’s best purpose-driven marketing strategy winner.
With a customer churn rate that didn’t seem to be stabilising, despite its best promotional efforts, the TAB knew it needed to change tack. We take a look at this year’s best use of customer insight/data winner.
The Health Promotion Agency is on a mission to reduce smoking among New Zealanders. Its long-standing partnership with Smokefreerockquest has been a great way for it to both decrease youth smoking rates and help launch the career of talented Kiwi musicians. We take a look at this year’s best use of sponsorship winner.
These days, a brand-agency partnership lasting, say, five years is impressive. Yet, at 22 years, Subaru and Barnes, Catmur & Friends Dentsu’s working relationship has lasted a small lifetime. We take a look at this year’s long-term agency partnership winner.
Innovating and staying ahead of the curve in the electricity market isn’t easy. Trustpower knew it needed to act quickly if it wanted to slow its customer churn rate – and that’s when it found its ‘light bulb’ idea. We take a look at this year’s TVNZ-NZ Marketing Awards long-term excellence award winner.
Most New Zealanders will have heard of AA. It’s a trusted, reliable brand and it’s been around a long time. But, with technological advancements threatening its business model, it knew it needed to diversify or die. We take a look at this year’s TVNZ-NZ Marketing Awards Supreme Award winner.
With a career spanning more than three decades and across multiple sectors, Kevin Bowler has worked hard to add value to businesses throughout his working life. From his days in marketing at Telecom to his time at the helm of Tourism New Zealand, Bowler has had a focus on leading the transition to digital and the modern world. Now the chief executive of My Food Bag, Bowler is the 2018 inductee into the TVNZ-NZ Marketing Hall of Fame.
In just a few short years, Rebecca Barnett has managed to make a name for herself at Loyalty New Zealand as a stand-out marketing executive and all-round team player. Working with the Fly Buys Rewards team has seen Barnett go from strength to strength and this Rookie Marketer of the Year is only just getting started.
From launching the TAB’s most successful marketing initiative yet to attracting a new generation of customers, head of strategic marketing Simon Jarvis has taken the challenge of refreshing the brand to new heights.
Back in April, NZ Marketing magazine/StopPress and the Marketing Association called for the country’s master marketers to submit their entries to the 2018 TVNZ-NZ Marketing Awards. We can now unearth the entries that showed the judges a wealth of strategic brilliance, creative excellence and impressive commercial results as we announce the 2018 finalists.
With just one week to get your entry in for the 2018 TVNZ-NZ Marketing Awards, make sure you’re up to date with the new sector, excellence and individual awards, including Best In-House Marketing and Long-Term Agency Partnership.
With just over two weeks to get your entry in for the 2018 TVNZ-NZ Marketing Awards, make sure you’re up to date with the new sector, excellence and individual awards, including Best In-House Marketing and Long-Term Agency Partnership.