TVNZ-NZ Marketing Awards 2017 Archives

Browsing: TVNZ-NZ Marketing Awards 2017

TVNZ-NZ Marketing Awards 2017: Mercury’s ride to Supreme Award success

By Erin McKenzieApril 27, 2018

Entries are now open for the 2018 TVNZ-NZ Marketing Awards. Need a little inspiration for your entry? Take a look at how Mercury
recharged its brand batteries to give the business a jolt of new (wonderful) energy and win last year’s Supreme Award.

Features

TVNZ-NZ Marketing Awards 2017: Joan Withers enters TVNZ Marketing Hall of Fame

By StopPress TeamNovember 13, 2017

All the world’s most successful people tend to make their own luck. And through a combination of talent and tenacity, Joan Withers has become very lucky indeed.

Features

TVNZ-NZ Marketing Awards 2017: Escea stokes the fire

By StopPress TeamNovember 9, 2017

Fire your retailers or stoke the retail fire to warm your customers’ hearts? That question was answered comprehensively by fireplace manufacturer Escea.

Features

TVNZ-NZ Marketing Awards 2017: Helloworld takes on competition with killer offers

By StopPress TeamNovember 8, 2017

Pinning its hopes on a rebrand, the freshly-christened Helloworld knew from the outset that it could not outspend its competitors. The solution? A marketing approach that focused on innovation and the clever use of ‘killer’ o ers to create cut-through rather than competing head-on.

Features

TVNZ-NZ Marketing Awards 2017: New Zealand Olympic Committee and ANZ partner up to make the dream team

By StopPress TeamNovember 7, 2017

The development of the NZ Olympic Team App by the New Zealand Olympic Committee and sponsor ANZ is a perfect example of teamwork and moving sponsorship to partnership.

Features

TVNZ-NZ Marketing Awards 2017: BCITO breaks ground to increase apprentice numbers

By StopPress TeamNovember 6, 2017

Looking to tackle a chronic shortage of quality building apprentices, the Building and Construction Industry Training Organisation (BCITO) leapt in, boots and all, to a multistage, cross-platform campaign that managed to win hearts and minds, not just of potential candidates, but traditional and new media too.

Features

TVNZ-NZ Marketing Awards 2017: New World taps into the Easter appetite

By StopPress TeamNovember 3, 2017

New World’s immersive in-store Easter experience broke new ground for the brand, leveraging emerging tech and capturing the hearts and minds of young would-be Easter egg hunters.

Features

TVNZ-NZ Marketing Awards 2017: Loyalty New Zealand strengthens its frontline

By StopPress TeamNovember 2, 2017

Ensuring frontline staff fully engage customers with your product is never an easy task. As New Zealand’s most popular loyalty programme (with over 2.5 million members) but without a physical presence, that disconnect was proving disastrous for Fly Buys. So how do you motivate the wildly diverse frontline staff of Fly Buys’ partners?

Features

TVNZ-NZ Marketing Awards 2017: How 2degrees got the nation hunting for data

By StopPress TeamOctober 31, 2017

2degrees developed a bespoke app that enabled users to hunt down bundles of data and capture them in real time by combining the GPS capability of smartphones with the emerging technology of augmented reality.

Features

TVNZ-NZ Marketing Awards 2017: How VTNZ is driving for change

By StopPress TeamOctober 31, 2017

With a recognised ‘Jekyll and Hyde’ brand problem, VTNZ had to pull off the impossible. It flipped the script on its negative public image while turning an acknowledged grudge purchase into something resembling a pleasure.

Features

TVNZ-NZ Marketing Awards 2017: Spark’s mission for permission

By StopPress TeamOctober 30, 2017

Persuading half a million Kiwis to go online and opt-in sounds like Mission Impossible, especially when the track record’s not that good and the benefits are marginal. But that’s what Spark managed to do.

Features

TVNZ-NZ Marketing Awards 2017: Bay Audiology reaches ears via heartstrings

By StopPress TeamOctober 25, 2017

Sometimes a single insight is all it takes to transform an entire business. For Bay Audiology it was the realisation that families are divided by hearing loss and that audio technology can be the thing that brings them back together.

Features

TVNZ-NZ Marketing Awards 2017: Fairfax Media wipes out the wasps

By StopPress TeamOctober 25, 2017

Who would have thought that the survival of the Nelson Mail and the protection of the environment and the honey industry in the Nelson- Tasman region could be secured in a three-week window by getting the community to wipe out some wasps?

Features

TVNZ-NZ Marketing Awards 2017: Auckland Transport’s mission to get hands off phones

By StopPress TeamOctober 24, 2017

You’d think broken necks, head injuries, collapsed lungs, spinal fractures and comas would be enough to make young drivers aware of how their driving might affect themselves and others. You’d be wrong.

Features

TVNZ-NZ Marketing Awards 2017: Why Whittaker’s strategy is the best, bar none

By StopPress TeamOctober 19, 2017

Whittaker’s has grown from humble beginnings to a world-class chocolate company. Partnering with the domestic goddess Nigella Lawson, it’s encouraged consumers to join the switch to New Zealand’s finest chocolate.

Features

TVNZ-NZ Marketing Awards 2017: Karma Cola puts money where mouths are

By StopPress TeamOctober 17, 2017

Ethics may not be something traditionally associated with the soda industry, but for Karma Cola, creating good looking, great tasting, do-gooding drinks is at the heart of what they do and so far, that devotion to purpose is paying off.

Features

TVNZ-NZ Marketing Awards 2017: Lion’s journey to reignite the beer market

By Erin McKenzieOctober 16, 2017

Faced with a market in free-fall, a decade of declining beer volumes and an iconic brand fast losing relevance, Lion was in need of creating the next big thing. Enter Steinlager’s Tokyo Dry.

Features

TVNZ-NZ Marketing Awards 2017: Kiwibank breaks the ice to win Financial and Banking Award

By StopPress TeamOctober 12, 2017

New Zealanders’ reluctance to talk about their finances is a challenge for banks looking to have meaningful conversations with would-be new customers, so Kiwibank decided to push the boundaries of marketing to get Kiwis to speak up.

Features

TVNZ-NZ Marketing Awards 2017: How Sovereign’s healthy option won it Best use of Customer Insight/Data

By StopPress TeamOctober 11, 2017

It’s unusual for an insurance company to motivate cynical journalists to create national coverage, but that’s what Sovereign did, tempting them to discover whether their health age was younger or older than their true age.

Features

TVNZ-NZ Marketing Awards 2017: Whittaker’s Caitlin Attenburrow celebrates sweet Rookie Marketer success

By StopPress TeamOctober 10, 2017

During her 18 months as a marketing assistant for Whittaker’s, Caitlin Attenburrow has already managed to make her mark on the iconic chocolate brand. Having helped lead successful campaigns for a number of product launches, this is one Rookie Marketer with high hopes for the future.

Features

TVNZ-NZ Marketing Awards 2017: How AA’s Dougal Swift transformed a ‘cardigan and slippers’ brand to win Marketer of the Year

By Erin McKenzieOctober 10, 2017

Taking the reins of a brand that’s been trusted by New Zealanders for over 100 years is no easy feat, but AA’s Dougal Swift has been taking it in his stride for 13 years to maintain that sentiment and grow its value.



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