After an uncertain and pandemic tainted 2021, New Zealand is now in a phase of transition and recovery. To celebrate Kiwis being able to embrace life outside of their homes again, the country’s largest Out of Home media company, oOh!media, has partnered with StopPress on The Great Reopening. A series focused on New Zealand’s recovery and the return to life OOH. Here, we chat to media strategists and marketers who share insight into how they’re planning their roads to recovery, and get their views on what lies ahead for the industry.
CEO of dentsu Aotearoa, Robert Harvey says that in 2022 a great re-evaluation by brands is required to remain relevant with changing consumer habits.