Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories in their business, and then use them to
radically transform the way they engage with their staff and customers.
Story IQ
Keeping up with the play: Heineken and Rugby World Cup 2019 sponsorship
Heineken is one of six global sponsors for Rugby World Cup 2019. StopPress spoke with Sean O’Donnell, director of marketing at DB, about the value of sponsorship, innovation and Kiwis’ love for rugby.
