Browsing: StopPress@SXSW

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Contagion @ SXSW: three key trends this year
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Contagion’s Tom Bates shares key trends coming out of SXSW including social messaging as the new brand frontier, the search for uniqueness and realness in an age of mass content production and of course, virtual reality.

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Contagion @ SXSW: Fritha Hookway on key trends, Kiwi innovation and what we can learn from China
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In what has been something of an annual pilgrimage over the last few years, Contagion’s social influence director Tom Bates headed to the SXSW festival again this year. And during the early part of his visit, he caught up Contagion alumus Firtha Hookway for a brief chat on what she’s been up to and what she thinks marketing and advertising types should be focusing on in 2016.