Browsing: Sounding off

As part of a content partnership with MediaWorks, we’ve asked a few of the company’s programme directors about the performance of their brands, the state of radio and the importance of digital channels.

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Sounding off: More FM’s local/national fusion lures the listeners
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As part of a content partnership with MediaWorks, we’ve asked a few of the company’s programme directors about the performance of their brands, the state of radio and the importance of digital channels. More FM was one of the few brands to increase its audience in the recent T2 radio survey. And network programme director Christian Boston says its dual strategy is paying dividends.

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Sounding off: Magic finds a sweet spot
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As part of a content partnership with MediaWorks, we’ve asked a few of the company’s programme directors about the performance of their brands, the state of radio and the importance of digital channels. And the newest kid on the block, Magic, has got off to a good start, attracting a good number of loaded oldies in its first few months and performing well in the regions. We talked to Ian Avery about the birth of the new brand.

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Sounding off: The Edge’s move from on-air to everywhere
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As part of a content partnership with MediaWorks, we’ve asked a few of the company’s programme directors about the performance of their brands, the state of radio and the importance of digital channels. And while The Edge dropped listeners in the latest survey, just like most of the other stations, it still has the biggest audience in all the land and it’s betting big on the multiplatform approach. We had a yarn with Rodger Clamp about how it all comes together.

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Sounding off: The Rock rumbles on
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As part of a content partnership with MediaWorks, we’ve asked a few of the company’s programme directors about the performance of their brands, the state of radio and the importance of digital channels. And, despite a dearth of good, new rock music and the encroaching mainstream appeal of hip hop and electronic music, The Rock is still luring plenty of listeners, says Brad King.

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Sounding off: Mai FM’s street cred goes mainstream
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As part of a content partnership with MediaWorks, we’ve asked a few of the company’s programme directors about the performance of their brands, the state of radio and the importance of digital channels. And the rising tide of hip hop and RnB in popular culture is lifting the Mai FM boat along with it and attracting a big, young audience around the nation, says Philip Bell.