StopPress attended TRB’s Power of Audio conference in June which showcased the latest research and knowledge in the audio advertising space. In this series we chat to researchers, media owners and advertising insights representatives on the back of the conference about radio’s position in the current market. We ask what the future holds for the medium and how advertisers can take advantage of the latest tech and trends available to access more listeners.
Stoppress series
Unlocking the Power of Audio
We catch up with TRB’s Peter Richardson to get his impressions of the ‘Power of Audio’ conference, and what the changing market means for advertisers.