StopPress attended TRB’s Power of Audio conference in June which showcased the latest research and knowledge in the audio advertising space. In this series we chat to researchers, media owners and advertising insights representatives on the back of the conference about radio’s position in the current market. We ask what the future holds for the medium and how advertisers can take advantage of the latest tech and trends available to access more listeners.
Browsing: Radio Week 2021
Radio Week: relevant cleverness in advertising creativity
While The Radio Bureau deals in air time, they recognise it’s a combination of both media & creative that drives effective campaigns for advertisers.