As part of our Programmatic Guide, mobile-only advertising company Kargo talks about its offer to marketers, trust/transparency and engaging audiences consuming premium editorial content.
Browsing: Programmatic Guide
Partner articles
Programmatic Guide: Kargo general manager for APAC Robert Leach
Partner articles
Programmatic Guide: AppNexus director of market development Samuel Tan
As part of our Programmatic Guide, KPEX’s primary programmatic partner AnnNexus takes a look at trust, Google, Facebook and GDPR.
Partner articles
Programmatic Guide: Acquire Online’s strategic director Ant Ord
As part of our Programmatic Guide, full-service programmatic trading desk Acquire Online takes a look at media supply chain, precision targeting, and connecting the marketers to the consumer.
Opinion
Programmatic Guide: Simon Birkenhead on the power of collaboration
As part of our Programmatic Guide, KPEX CEO Simon Birkenhead looks at New Zealand’s programmatic industry and explains the rationale behind building a consortium of local media companies to create a brand safe environment with a scaled audience.