It’s growing in importance to celebrate the creativity and innovation seen in our print advertising. Stuff is now giving ad excellence a chance to shine through, partnering with Sir John Hegarty to announce The Paper Planes award.
Lumo gives a few design tips and tech-led techniques for creatives on how to stand out, increase engagement and communicate brand values when using digital out-of-home.
Despite ongoing conversations around the “looming death” of print, in any given week you’ll still see two-thirds of New Zealanders (yes, 66 percent of us) connecting, meaningfully, with at least one print newspaper title – be it metropolitan, regional, or community.
Ben Rose, general manager of newspapers at Stuff, reflects on discussions about the future journalism and business models for print at the World News Media Congress.
Ben Rose, general manager of newspapers at Stuff, looks at the importance of quality journalism and the role print plays in bringing that to life.