In this episode, ThinkTV cover Advertising Effectiveness with James Hurman, the founder of the Master of Advertising Effectiveness programme.

Donna Gurney of Warner Bros. Discovery and Jodi O’Donnell of TVNZ share their thoughts on the future of TV audience measurement.

In 2021, ThinkTV commissioned a video series, ‘Perspectives 2024’, which takes a deep dive into the world of TV and video. Watch Episode 6 here.

The fifth episode chats with James Mok, Peter Vegas and Leisa Wall to get creatives’ take on the challenges of the changing communications landscape.

The fourth episode, The Network View, features CEOs Kevin Kenrick, TVNZ; Glen Kyne, Discovery ANZ; and Sophie Moloney, Sky.

The third episode of ‘Perspectives 2024’, The Media View, features Rachel Anderson-Cormack, Dentsu NZ; Matt Bale, MBM; and Christophe Spencer, PHD NZ.

ThinkTV’s new video series takes a deep dive into the world of TV and video – what’s happening locally and globally – now and in the next 3-4 years.

ThinkTV has commissioned a new video series, Perspectives 2024, which takes a deep dive into the world of TV and video now and in the next 3-4 years.