Exclusive insights, investigative reporting and detailed analysis on topics impacting the advertising industry in New Zealand.
Sport scores big at the Herald
Sports fans nationwide have reason to cheer the latest additions to the Herald as it…
Browsing: Stoppress series
Coffee-loving star Rico Rodriguez brews up an Ad Impact Award for Caffe Aurora
A child promoting the joys of coffee might not initially seem like a good idea for a campaign, but Caffe Aurora’s ‘Stop Searching’, which follows Modern Family’s Rico Rodriguez as he hunts for the perfect espresso, has obviously caught the attention of the masses, because it has taken out the December round of Colmar Brunton’s Ad Impact Award.
Ten on the Fly: searching for the ‘holy crap’ factor
Creative agency Fly turns 10 next year and to mark the milestone, has brought founder Shane Hansen back into the fold to give the brand a bit of a facelift. Creative director Johnson McKay elaborates on the shift and reflects on the journey to date.
Hot shots from the Magazine Awards
The flappers were flapping, the pin stripes were thick, the feather boas were ticklish and the awards were plentiful at the Great Gatsby-themed Magazine Awards at The Pullman last night, especially for the big winners Good and Cuisine. And don’t you word and picture lovers scrub up nicely. Photos by Simon Watts from Getty.