Exclusive insights, investigative reporting and detailed analysis on topics impacting the advertising industry in New Zealand.
If John Key wanted to add a phrase under his newly redesigned New Zealand flag,…
This is truer than ever in 2014, with fresh innovations like Edge TV, ZM TV…
In a constantly evolving and fragmented media market it’s ever-more challenging to gain the attention…
Linea Weatherboard’s transformer ad, created by Federation and Waxeye takes out the Colmar Brunton Ad Impact Award for July with its hero ad featuring a transforming house.
As brands realise they need to find better ways of cutting through in a crowded…
Fairfax Media faces the same challenges as all media companies. Everyone is competing for the…
Drive south down Auckland’s southern motorway, away from all the architecturally designed corporate HQs and…
FCB’s ad for Air New Zealand’s new seating options blew “most of our norms out of the water”, says Harriet Dixon, account director at Colmar Brunton. The ad has stolen the Ad Impact Award for June.
A coliseum, a thunderous crowd and charging warriors, all shot in ultra-high definition (UHD) in an Auckland Quarry. This was Samsung’s global spot for its curved UHD TV, which was shot by Kiwi Nathan Price, and it’s taken out the Colmar Brunton Ad Impact award for May. PLUS: Behind-the-scenes shots and a Q&A with Price.
While the media world continues to evolve, the one thing that hasn’t changed is New…
Domain names don’t have a reputation for being anything to get excited about. There has…
The internet has changed the way we do everything from commerce to culture to the…
Advertisers are demanding new ways to connect with audiences in the changing digital landscape, and…
Spencer Willis, head of qualitative research at Colmar Brunton The phrase ‘Gen Y tribes’ may…
Media organisations around the world are reshaping their offerings, looking at new ways for advertisers…
The city of Paris is a spectacular reminder that some of the best things never…
Google. Firstly, let’s get one thing clear: I love Google. Well, one half of Google,…
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Remember the slightly creepy corporate robot ad in 2011 for Visa Paywave? It almost made cash look cool. But in April this year the marketing changed tack with a sepia-coloured, quirky fantasy world made of skate bowls and skater girls and boys. It made contactless Paywave cards look so smooth the ad took out the Colmar Brunton Ad Impact Award for April.
Want to know what an ad with massive impact looks like? Then check out Honda’s ‘Hands’ advert that aired in New Zealand during March and clocked up the highest impact score Colmar Brunton has seen since it began running the Ad Impact Award study in 2011.
Since launching its over-arching Winning Happens tagline, NZ Lotteries and DDB have been aiming to show punters what it feels like to win. First up was its Instant Kiwi campaign, and next came Powerball and an overly-enthusiastic high-fiver called Craig. And it’s done the job and caught some attention, because that campaign has taken out the February round of Colmar Brunton’s Ad Impact Award.
Robin Williams’ stirring monologue from the Dead Poets Society pulled at the heartstrings sufficiently to ensure that Apple’s ‘Your Verse’ TVC for the iPad Air was awarded Colmar Brunton’s Ad Impact award for January.
Sports fans nationwide have reason to cheer the latest additions to the Herald as it…
A child promoting the joys of coffee might not initially seem like a good idea for a campaign, but Caffe Aurora’s ‘Stop Searching’, which follows Modern Family’s Rico Rodriguez as he hunts for the perfect espresso, has obviously caught the attention of the masses, because it has taken out the December round of Colmar Brunton’s Ad Impact Award.