With digital spaces opening up new ways for magazine brands to extend beyond the page, we take a look at which titles are best utilising social media to engage audiences.
Browsing: MPA Magazine 360
At a time when media is often forced upon consumers, magazines have an unlikely advantage in letting readers choose whether they want to engage. And with titles winning as much as 192 minutes of reader time, it’s a choice still being made regularly.
There’s a lot to be celebrated as the MPA’s Magazine 360 September top 10 publications for every platform show magazine audiences are far greater than readership alone.
At a time when metrics and viewability have become big issues of the day, could the MPA’s Magazine 360 metric be an effective way for competitors to keep an eye on each other?
Not all online audiences are equal. Some are far more valuable than others. And while 6,320 subscribers might not sound like a lot in the Insta-famous age, Adrenalin Publishing’s Cathy Parker says they have become an essential part of the continued success of DEMM Engineering & Manufacturing magazine.
Following the launch of the Magazine Publishers Association (MPA) Magazine 360 website, we ask media strategists how they’ve incorporated it into the planning mix and how it’s changing the perception of magazines.
The Magazine Publishers Association (MPA) is looking to provide a more holistic view of the reach of magazine brands through a new online tool, dubbed Magazine 360.