Insight Creative specialises in shaping business stories out the core insights that often lie under the surface. Here’s a collection of stories showing how they’re helping clients move their businesses forward.
Influencer marketing is still largely in its infancy, so knowing the best outcomes for success, and how to measure it, have only recently been agreed on. Judging success by likes, impressions, engagements, comments and shares is a very loose way when compared to hard stats like TVC or radio ratings. Yet social media influencer marketing is quickly becoming an important part of any marketing structure, so how do you measure success in this influencer run platform?