Browsing: Fully Automated: a StopPress series brought to you by Marketo

Features
NZME and Stuff appeal decision; industry shares its thoughts on merger
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NZME and Stuff have announced this week they will seek leave to appeal a High Court ruling that upheld a Commerce Commission block on their proposed merger. In December the High Court upheld a Commerce Commission ruling not to clear or authorise the merger. With that in mind, we take a look at what industry folk think of the proposed merger and mergers in general.

Partner articles
Fully automated: Marketo’s Cheryl Chavez on re-targeting, customer journeys and focusing on the right numbers
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Through a content partnership between Marketo and StopPress, we look at how technology is being used to automate marketing processes and what this means for industry. In the latest edition of the Fully Automate series, we chat to Marketo’s vice president of product management Cheryl Chavez about how automation is making it easier for marketers to roll out and track campaigns.

Partner articles
Fully automated: what ’80s marketers can teach us today
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Through new content partnership between Marketo and StopPress, we look at how technology is being used to automate marketing processes and what this means for industry. First up, Marketo’s Rob Cooke reckons that while the industry has evolved significantly since the ’80s, some core principles still remain relevant today.