In conjunction with the MPA, the Beyond the Page series shows how some of the winners from 2017’s Magazine Media Awards are adapting to the modern era and helping advertisers grow their businesses.
The modern media environment is characterised by new tools, new channels, new metrics, new audiences and new opportunities. But it’s also characterised by less time, less resource, less expenditure and, in many cases, less readership of the traditional print products. So how has the modern-day magazine editor had to adapt? How are they using their influence and harnessing opportunities? Findlay Buchanan talks to some of the country’s best.