When it comes to creating branded content, there are few better in the Kiwi market than Bauer Media. We look at how the company is engaging audiences for some of the nation’s biggest brands.
Media typically aims to reflect reality. But it can also influence it. In the interests of better understanding the supernova of technological change and globalisation, Bauer’s research division Insights IQ, has been examining how New Zealanders are responding to this unprecedented pace of change – and it appears kiwis are feeling pretty overwhelmed.