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Wednesday, April 24
stoppress.co.nz
stoppress.co.nz

Browsing: Bauer Beyond the Page

When it comes to creating branded content, there are few better in the Kiwi market than Bauer Media. We look at how the company is engaging audiences for some of the nation’s biggest brands.

Partner articles
An enthusiasm injection: Jeremy Hansen on Paperboy
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Last week, Bauer blew out a candle for Paperboy as the magazine for urban adventurers turned one. Dropped in the audience’s path via an innovative distribution model, the mag has quickly entrenched its edgy aesthetic into the Auckland landscape. And editor Jeremy Hansen reckons there’s more to come.

Partner articles
‘Turbulence isn’t always a bad thing’: How magazine brands are innovating their way through the multimedia age
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As the New Yorker’s editor David Remnick recently said, readers don’t want dumber, cheaper versions of legacy media. So how are magazines embracing new channels, creating new revenue streams, developing new products, working creatively with advertisers and generally showing an elasticity in their view of what media is, all while keeping their souls in tact? Jihee Junn looks at some of the best local examples.

Partner articles
Stitched together: Bauer, Lincoln University and Nudie Jeans show the value of collaboration
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Ask any parent of a teenager and they’ll likely tell you their kids don’t want to be told what to do, and the approach to encouraging them on how to choose a university has traditionally been to shout so-called inspirational messages at them through a TV screen. But this year, Bauer sought to approach potential students differently, providing them with an experience instead, in the form of an activation run at Auckland City Limits on behalf of Lincoln University with its partner Nudie Jeans.

Partner articles
Bauer and Sovereign find a win-win-win in branded content
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Sovereign’s brand platform ‘Life. Take Charge’ was about moving away from simply being a health insurance ambulance at the bottom of the cliff to becoming a company that could help make Kiwis healthier. And to achieve that goal, it worked with Bauer to conduct research, uncover insights and create bespoke health and wellbeing content that ran in print and online.