Browsing: AdRoll on automation

Marketing automation is tipped to eventually become the only way advertising is traded in the future. We chat to AdRoll and its clients about how many Kiwi businesses are already seeing the benefits.

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A walk through the ad tech labyrinth

Adblocking. Viewability. Attribution. You don’t have to look far to find marketers scratching their heads as they ponder at least one of these topics. So to find out a little bit more, StopPress recently took a stroll through the ad tech maze with AdRoll’s managing director Ben Sharp and lead solutions consultant Josh Moses.