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Browsing: Ad Impact Awards

Exclusive to StopPress, each month Colmar Brunton presents the Ad Impact Award to a brand making a big impact with their marketing efforts.

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Vodafone’s newly connected granddad spot wins Colmar Brunton’s Ad Impact Award for September
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The digital divide between generations is something that will presumably always be with us (and will be presumably always be equal parts entertaining and frustrating for the young folk who have to teach the oldies how to use new technology). But Vodafone reckons its tech ninjas can help. And its TV spot featuring a grandfather who is taught how to communicate with his grandson has taken out Colmar Brunton’s Ad Impact Award for September.

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Gregg’s audio-visual feast lands Colmar Brunton Ad Impact award
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At the beginning of June, Gregg’s released a high-energy brand ad that pulled its disparate product strings together. It was an explosion of colour that gave a nod to the brand’s cheeky heritage by showing a range of mischievous Kiwi characters using the products in their own unique way. And with each segment playing out to to an infectious backtrack, the ad was an audio-visual feast that made jelly, coffee, spices, hot chocolate and food pastes look like party essentials. The creative efforts of FCB and the production skills of Flying Fish have now caught the attention of the team at Colmar Brunton, who have awarded the spot the Ad Impact award for June.

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Beast wars: BP’s lost rabbit beats Vodafone’s lost pig in Colmar Brunton Ad Impact award
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The idea of multiple discovery is that “scientific discoveries and inventions are made independently and more or less simultaneously by multiple scientists and inventors.” It happened with the theory of evolution, it happened with the discovery of oxygen and it’s happened a lot in advertising, something James Hurman discussed in a story in Idealog a few years back. And, following on from the Vodafone spot that chronicled the struggles of a courier driver trying to locate the owner of a piglet named Piggy-Sue, BP and Ogilvy & Mather also pulled at the heartstrings with a 90-second spot that showed a motorcyclist going to extreme measures to reunite a bunny with its young owner. So won the battle of the lost creatures? According to Colmar Brunton’s Ad Impact research for May, it was BP that won out over Vodafone, despite being beaten to the punch by the telco.

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AA Smartfuel and Air New Zealand nab Ad Impact Awards
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AA Smartfuel and Air New Zealand were the recipients of Colmar Brunton Ad Impact awards for March and April respectively. Air New Zealand doing so through its TVC promoting its retrospective exhibition at Te Papa in celebration of its 75-year history, and AA for its loyalty card offer illustrated through the eyes of a charming taxi driver.

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Vodafone’s separated lovers Christmas spot takes Colmar Brunton Ad Impact Award
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Since launching its ‘Do your thing better’ brand a few years back, Vodafone has generally looked for laughs rather than warm fuzzies (although it managed to tug a few heartstrings with its Warriors stunt on mother’s day). But it decided to focus on the emotional power of connection for its Christmas push and it’s taken Colmar Brunton’s Ad Impact Award for its efforts.

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All New World’s Christmases come at once with Ad Impact Award
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New World has been in fine marketing fettle in recent months, with two delightfully insane adverts involving bread-based real estate and vegetable-based romance and one mad ad for its netball sponsorship. And while its Christmas campaign wasn’t quite so surreal, the ads featuring Santa Claus hiding in plain sight as a supermarket employee named Noel also caught viewers’ attention and managed to take out Colmar Brunton’s Ad Impact award for November.

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Smooth Visa-card-toting skaters take April Ad Impact Award
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Remember the slightly creepy corporate robot ad in 2011 for Visa Paywave? It almost made cash look cool. But in April this year the marketing changed tack with a sepia-coloured, quirky fantasy world made of skate bowls and skater girls and boys. It made contactless Paywave cards look so smooth the ad took out the Colmar Brunton Ad Impact Award for April.

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Self high fives for Lotto as Powerball campaign wins February Ad Impact Award
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Since launching its over-arching Winning Happens tagline, NZ Lotteries and DDB have been aiming to show punters what it feels like to win. First up was its Instant Kiwi campaign, and next came Powerball and an overly-enthusiastic high-fiver called Craig. And it’s done the job and caught some attention, because that campaign has taken out the February round of Colmar Brunton’s Ad Impact Award.