Exclusive to StopPress, each month Kantar presents the Ad Impact Award to a brand making a big impact with their marketing efforts.
March was another great month for advertising, with a wide range of amazing creatives on show. There can only be one winner of the Colmar Brunton Ad Impact Award and this month that went to Trade Me with their new advertisement ’20 years young’.
Kicking off another year of Colmar Brunton Ad Impact Awards is Harrisons, which takes out the award for February.
November saw another great selection of new adverts but there can only be one winner of the Colmar Brunton Ad Impact Award and this month it is New World with ‘Enjoy Better’.
October was a wonderful month for advertising, but there can only be one winner of the Colmar Brunton Ad Impact Award. For October it went to Kiwi Bacon with their ad ‘Kiwi Bacon – 100% New Zealand Free Farmed.’
With summer on the way, September showed us a whole hoard of new campaigns being launched. While there was plenty to choose from, it VTNZ with was its ‘Road Commander gets a WoF’ TVC by FCB that picked up the Colmar Brunton Ad Impact Award.
With a change of season upon us, August saw a new range of TVCs being tested. While there were plenty on show, it was My Food Bag with its ‘Dinner Makes Families’ TVC by Saatchi & Saatchi that picked up the Colmar Brunton Ad Impact Award.
June was another month full of great ads, but it was Pak’n Save that topped the ranks to win Colmar Brunton’s Ad Impact Award.
Another month, another round of ads and in May it was Whittaker’s that hit the sweet spot to win Colmar Brunton’s Ad Impact Award.
Another month, another round of ads and in April, it was Air New Zealand that stood out to win the Colmar Brunton Ad Impact award.
March saw another great selection of new ads but there can only be one winner of the Colmar Brunton Ad Impact Award and this month it’s Cadbury with its latest ‘There’s a glass and a half in everyone’.
It’s a new year and February’s selection of new brand ads has set the standard high for 2018. There can only be one winner and this month, it’s the New Zealand Lotteries Commission with ‘Armoured Truck’.
The pre-Christmas and summer-themed campaigns meant Colmar Brunton was spoiled for choice when determining the winner of the Ad Impact Award for November but above all, it was Farmers’ ‘Secret Santa’ by FCB that stood out.
Ahead of the festive holiday campaigns rolled out in November and December, October saw a flurry of new brand ads hit our screens, and of the several ads Colmar Brunton had New Zealanders evaluate, Vodafone’s ‘Hello’ campaign came out on top.
It was a busy September with a range of brands releasing new spots in the lead up to the warmer months of the year. There could, however, only be one Colmar Brunton Ad Impact winner, and this time we saw a repeat winner step up to the podium.
Anchor’s ‘Protein plus 30’ campaign by Colenso BBDO was the clear winner of the Ad Impact Award for August.
Whittaker’s star-studded ‘Destinations’ ad, featuring Nigella Lawson and a few of her friends, was the standout creative effort in what was a highly competitive month.
Like Emirates Team New Zealand’s triumphant win in Bermuda last month, Pak’nSave’s America’s Cup celebration pips Samsung to take home the gold.
With Mother’s Day falling last month, it’s no surprise the public chose Air New Zealand’s ‘Happy Mother’s Day’ as the winner of the Colmar Brunton May Ad Impact Award.
Colmar Brunton has announced the brand ads that had the most impact in April and while there’s usually an overall winner of the Ad Impact Award, this time, Sanitarium, Youi and 2degrees share the recognition.
By confronting the problematic use of the earth’s resources and offering a solution, Z Energy has taken home Colmar Brunton’s March Ad Impact Award for the second year in a row with ‘We can do better’.
Another month, another round of TVCs hitting our screens and after feedback from New Zealanders, Colmar Brunton has crowned McDonald’s ‘Middle Seat’ spot by DDB the February Ad Impact Award winner.
Following public assessment of last month’s ads, Colmar Brunton says brands have set a high standard for the rest of the year. But only one could come out on top for January, and it was Air New Zealand that proved to have the most impact with its ‘Love’ video.
As the new year kicks off, we revisit 2016 one last time to congratulate The Warehouse for its November 2016 Ad Impact Award win for ‘Get that Christmas Feeling’.
My Food Bag’s ‘Delivering bags of goodness’ campaign came out on top in the latest round of Colmar Brunton’s Ad Impact Award, followed not far behind by Countdown’s ‘How good do savings feel?’ spot by Ogilvy.
September proved to be the month of storytelling, with many high quality adverts on our screens and Colmar Brunton finding the New Zealand public unable to pick a favourite out of New World’s ‘Little Garden’ and Bay Audiology’s ‘Hearing check’. In the end, the consumer research firm succumbed and gave both adverts September Ad Impact Awards.
2degrees has come out on top of Colmar Brunton’s August Ad Impact Award for its ‘Where does your data disappear to’ TVC, via Special Group and The Sweet Shop, which gets creative to explain mobile data to consumers.
After picking up a coveted Black Pencil last year, Colenso BBDO has kept the bar high, picking up a rare White Pencil at the D&AD Impact Awards 2016.
AMI released a new renters insurance policy in July with a winning TVC by Colenso BBDO to match. The quirky animated spot has been named July’s Ad Impact Award Winner for its entertaining delivery of the policy.
Another month, another round of ads competing for the audience’s attention. While Colmar Brunton said June provided a great variety, it was Kiwibank that took out top spot for its ‘First Savers’ TVC.
Cute won audiences over last month to see Huggies take out the Colmar Brunton Ad Impact Award for May.